The influences of inherent risk and information acquisition on consumer risk reduction strategies Geoffrey P. Lantos OriginalPaper Pages: 358 - 381
The impact of alternative consumer education strategies on safety knowledge and behavior Irvin D. ReidDavid F. Preusser OriginalPaper Pages: 382 - 403
Strategic market planning in the commercial airline industry Ronald L. ZalloccoDonald W. ScottonDavid A. Jeresko OriginalPaper Pages: 404 - 416
Methodological problems in the comparative analysis of international marketing systems Lothar G. WinterCharles R. Prohaska OriginalPaper Pages: 417 - 432
Applying marketing strategy to private source grantsmanship Keith T. StephensMyron J. LeonardJohn J. Manock OriginalPaper Pages: 433 - 437
Advertising and male nudity: An experimental investigation R. Eric ReidenbachKen W. McCleary OriginalPaper Pages: 444 - 454
Addressing procedures as a mail survey response inducement technique Linda L. NeiderPaul K. Sugrue OriginalPaper Pages: 455 - 460