Consumer behavior: Some thoughts on Sheth’s evaluation of the discipline Albert J. Della Bitta OriginalPaper Pages: 1 - 9
Directions for marketing knowledge development: Opinions of marketing research managers Calvin P. DuncanCharles M. Lillis OriginalPaper Pages: 20 - 36
The structure of consumers' satisfaction: Cross-product comparisons R. Neil Maddox OriginalPaper Pages: 37 - 53
Multi-stage information processing behavior: An experimental investigation Naresh K. Malhotra OriginalPaper Pages: 54 - 71
Copy testing methods and measures favored by top ad agency and advertising executives Lyman E. OstlundKevin Clancy OriginalPaper Pages: 72 - 89
National advertising, brands, and channel control: An historical perspective with contemporary options Charles H. PattiRaymond P. Fisk OriginalPaper Pages: 90 - 108
Consumers' awareness and attitude towards repricing Venkatakrishna V. Bellur OriginalPaper Pages: 125 - 139
Effect of sponsor advocacy on message perception and attitude change Robert W. CookW. Benoy Joseph OriginalPaper Pages: 140 - 153
Decoding nonverbal and vocal communications: A laboratory study Patrick L. SchulCharles W. Lamb OriginalPaper Pages: 154 - 164
Developing the marketing concept in public accounting firms Tyzoon T. TyebjeeAlbert V. Bruno OriginalPaper Pages: 165 - 188
An RSM investigation of the profit potential of customer service variables in physical distribution John C. RogersErnest B. UhrErnest C. Houck OriginalPaper Pages: 189 - 207
