Journal of the Academy of Marketing Science - Open Access Articles

Journal of the Academy of Marketing Science publishes open access articles that are freely available online. Recent open access articles in the journal include:

• How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions
  Debbie Isobel Keeling, Kathleen Keeling, Ko de Ruyter & Angus Laing 

• Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them
  Jenni Sipilä, Sascha Alavi, Laura Marie Edinger-Schons, Sabrina Dörfer & Christian Schmitz 

• How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling
  Ad de Jong, Nicolas A. Zacharias & Edwin J. Nijssen 

• No conversion, no conversation: consequences of retail salespeople disengaging from unpromising prospects
  William L. Cron, Sascha Alavi, Johannes Habel, Jan Wieseke & Hanaa Ryari 

• Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI
  Markus Blut, Cheng Wang, Nancy V. Wünderlich & Christian Brock 

• View All Open Access Articles in the Journal of the Academy of Marketing Science 

If you are interested in publishing an open access article in Journal of the Academy of Marketing Science , learn more about Springer's Open Choice program and also Springer's Compact Agreements with participating countries and institutions that cover open access costs for authors.