Dynamic interplays between online reviews and marketing promotions Yufei ZhangClay M. VoorheesG. Tomas M. Hult Original Empirical Research 22 May 2024
Turning the wheels of engagement: Evidence from entertainment live streaming Xiaofei SongMengyao FuAlain Yee Loong Chong Original Empirical Research 16 May 2024
The bad-influencer effect: Indulgence undermines social connection Jessica GamlinMaferima Touré-Tillery Original Empirical Research 09 May 2024
The show must go on: The role of contract frames in safeguarding relationship continuity Erik MooiQiong WangSandy D. Jap Original Empirical Research 07 May 2024
The impact of corporate social irresponsibility on prosocial consumer behavior Sumin KimHongwei HeAnders Gustafsson Original Empirical Research Open access 25 April 2024
Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits Alexander C. LaBrecqueClay M. VoorheesPaul W. Fombelle Original Empirical Research 20 April 2024
Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy Madhu ViswanathanArun SreekumarGaurav R. Sinha Original Empirical Research Open access 17 April 2024
Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters Lexie Lan HuangRocky Peng ChenKimmy Wa Chan Original Empirical Research Open access 04 April 2024
Brand transgressions: How, when, and why home country bias backfires Vasileios DavvetasAulona UlqinakuConstantine S. Katsikeas Original Empirical Research Open access 28 March 2024
When the road is rocky: Investigating the role of vulnerability in consumer journeys Lynn Sudbury-RileyPhilippa Hunter-JonesMichael Haenlein Original Empirical Research Open access 28 March 2024
Why advertisers should embrace event typicality and maximize leveraging of major events François A. CarrillatMarc MazodierChristine Eckert Original Empirical Research Open access 27 March 2024
Correction: Soothing the unsatisfied or pleasing the satisfied? The effects of managerial responses to positive versus negative reviews on customer ratings and financial performance Jiajun WuJun YeJunhong Chu Correction 25 March 2024
Are you looking for something specific or just looking around? Adaptive selling on the basis of customer shopping goals in retail sales Yenee KimRichard G. McFarland Original Empirical Research 22 March 2024
Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content Diogo HildebrandRhonda HadiSankar Sen Original Empirical Research 20 March 2024
The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image Aaron J. BarnesTiffany Barnett White Original Empirical Research 08 March 2024
Platform-level consequences of performance-based commission for service providers: Evidence from ridesharing Orhan Bahadır DoğanV. KumarAvishek Lahiri Original Empirical Research 08 March 2024
Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services Ilana ShanksMaura L. ScottDhruv Grewal Original Empirical Research 02 March 2024
Brand warmth elicits feedback, not complaints Vivek AstvanshAnshu SuriHoorsana Damavandi Original Empirical Research 01 March 2024
Marketing’s role in promoting dignity and human rights: A conceptualization for assessment and future research Cait LambertonTom WeinSakshi Ghai Original Empirical Research 01 March 2024
Soothing the unsatisfied or pleasing the satisfied? The effects of managerial responses to positive versus negative reviews on customer ratings and financial performance Jiajun WuJun YeJunhong Chu Original Empirical Research 01 March 2024
Revitalizing educational institutions through customer focus Vikas MittalJihye Jung Original Empirical Research Open access 23 February 2024
Delivering affordable clean energy to consumers Praveen K. KopalleJesse BurkhardtNailya Ordabayeva Original Empirical Research 05 February 2024
(Mis)alignment between facial and textual emotions and its effects on donors engagement behavior in online crowdsourcing platforms Elham YazdaniAnindita ChakravartyJeff Inman Original Empirical Research 25 January 2024
Correction: Highlighting discrepancies in brand messaging increases social media engagement Todd Pezzuti Correction 19 January 2024
Beyond text: Marketing strategy in a world turned upside down Xin (Shane) WangNeil BendleYinjie Pan Methodological Paper Open access 18 January 2024
Purpose orientation: An emerging theory transforming business for a better world Christopher P. BlockerJoseph P. CannonJonathan Z. Zhang Original Empirical Research 11 January 2024
Shifting focus in the fight against core environmental challenges Gergana Y. Nenkov Editorial 09 January 2024
Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor Verena Sablotny-WackershauserMarcel LichtersBodo Vogt Original Empirical Research Open access 05 January 2024 Pages: 610 - 633
Silently killing your panelists one email at a time: The true cost of email solicitations Alina FerecatuArnaud De BruynPrithwiraj Mukherjee Original Empirical Research 05 January 2024
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance Amalesh SharmaSourav Bikash BorahAnirban Adhikary Original Empirical Research 03 January 2024
Diversity representation in advertising Colin CampbellSean SandsAlexis Mavrommatis Original Empirical Research Open access 26 December 2023
Introducing the ARTS framework: A tool for constructive re-inquiry Kelly GoldsmithJillian HmurovicCait Lamberton Editorial 23 December 2023 Pages: 605 - 609
How an ethos of repair shapes material sustainability in services D. Matthew GodfreyLinda L. Price Original Empirical Research 22 December 2023
Correction: How within-person research can extend marketing knowledge Dayle ChildsNick LeeBelinda Dewsnap Correction Open access 19 December 2023 Pages: 715 - 715
Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions Aline Isabelle LanzrathChristian HomburgRobin-Christopher M. Ruhnau Original Empirical Research Open access 07 December 2023
The greenguard effect: When and why consumers react less negatively following green product failures Ali TezerMatthew PhilpAnshu Suri Original Empirical Research 02 December 2023
When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products Sheng BiJun PangAndrew Perkins Original Empirical Research 01 December 2023
How speaking versus writing to conversational agents shapes consumers’ choice and choice satisfaction David SchindlerTobias MaibergerWayne D. Hoyer Original Empirical Research Open access 30 November 2023 Pages: 634 - 652
Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content Rachel E. HochsteinColleen M. HarmelingTaylor Perko Original Empirical Research 18 November 2023
Highlighting Discrepancies in Brand Messaging Increases Social Media Engagement Todd Pezzuti Original Empirical Research 13 November 2023
Recall environment and post-recall stock market response Amir JavadiniaManpreet GillSatish Jayachandran Original Empirical Research 11 November 2023
Deploying artificial intelligence in services to AID vulnerable consumers Erik HermannGizem Yalcin WilliamsStefano Puntoni Original Empirical Research Open access 11 November 2023
How within-person research can extend marketing knowledge Dayle ChildsNick LeeBelinda Dewsnap Original Empirical Research Open access 03 November 2023 Pages: 695 - 714
Marketing capability and the turnaround of financially distressed firms Abhi BhattacharyaJoseph JohnsonRoss W. Johnson Original Empirical Research 31 October 2023
The ubiquity of scarcity Russell W. BelkGopal DasShailendra Pratap Jain Editorial 28 October 2023 Pages: 1191 - 1196
How lack of knowledge on emissions and psychological biases deter consumers from taking effective action to mitigate climate change Karen Page WinterichRebecca Walker ReczekTamar Makov Original Empirical Research 23 October 2023
Get the picture? Using visuals to represent theory Dina RasolofoarisonCristel Antonia Russell Editorial Open access 19 October 2023 Pages: 599 - 603
The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value Conor M. HendersonMarc MazodierJamel Khenfer Original Empirical Research 05 October 2023
Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity Zoe Y. LuChristopher K. HseeKaiyang Wu Original Empirical Research 05 October 2023
