1. Corporate ethics: Who cares?

   • Harold W. Berkman

   OriginalPaper Pages: 154 - 167

2. Changing attitudes and behavior toward community mental health centers

   • Alan B. Flaschner
   • A. Edward Spitz
   • Jack L. Simonetti

   OriginalPaper Pages: 168 - 179

3. Salesmen's personality characteristics and sample bias

   • Charles M. Furtrell

   OriginalPaper Pages: 180 - 184

4. Institutional positioning: A dynamic concept for retailing strategy

   • Robert A. Hansen
   • Terry Deutscher
   • Eric N. Berkowitz

   OriginalPaper Pages: 185 - 194

5. “Learning” and grade expectations: A study of instructor evaluations

   • Franklin S. Houston
   • James L. Davis

   OriginalPaper Pages: 195 - 202

6. Integrative processes in agricultural marketing channels

   • Dov Izraeli
   • Dafna N. Izraeli
   • Jehiel Zif

   OriginalPaper Pages: 203 - 220

7. Market behavior towards brand choice-multidimensional scaling approach

   • Chem L. Narayana

   OriginalPaper Pages: 221 - 228

8. Information handling in consumer decisions

   • Terrence V. O'Brien

   OriginalPaper Pages: 229 - 232

9. Alienation from the marketplace

   • F. Kelly Shuptrine
   • Henry O. Pruden
   • Douglas S. Longman

   OriginalPaper Pages: 233 - 248

10. Attitude and brand loyalty: A longitudinal study of multiattribute attitude models and intervening variables

    • Clint B. Tankersley

    OriginalPaper Pages: 249 - 262

11. Changing marketing opportunities in Eastern Europe and the Soviet Union

    • George Tesar

    OriginalPaper Pages: 263 - 269

12. A market segmentation analysis of users of a black-owned neighborhood shopping center

    • Wm. L. Trombetta
    • Albert L. Page
    • Ramesh P. Shah

    OriginalPaper Pages: 270 - 280

13. A multi-attribute approach to understanding shopping behavior

    • Ronald L. Vaughn
    • Behram J. Hansotia

    OriginalPaper Pages: 281 - 293