1. Online relationship marketing

   • Lena Steinhoff
   • Denni Arli
   • Irina V. Kozlenkova

   Conceptual/Theoretical Paper 19 December 2018 Pages: 369 - 393

   

2. The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle

   • Richard T. Gretz
   • Ashwin Malshe
   • Suman Basuroy

   Original Empirical Research 13 February 2019 Pages: 394 - 416

   

3. Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees

   • Sujay Dutta
   • Abhijit Guha
   • Dhruv Grewal

   Original Empirical Research 09 March 2017 Pages: 417 - 437

   

4. Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services

   • David B. Dose
   • Gianfranco Walsh
   • Ralf Elsner

   Original Empirical Research Open access 09 February 2019 Pages: 438 - 459

   

5. Herding in the consumption and purchase of digital goods and moderators of the herding bias

   • Amy Wenxuan Ding
   • Shibo Li

   Original Empirical Research 04 December 2018 Pages: 460 - 478

   

6. Endogeneity and marketing strategy research: an overview

   • Oliver J. Rutz
   • George F. Watson IV

   Review Paper 23 February 2019 Pages: 479 - 498

   

7. Value creation in consumption journeys: recursive reflexivity and practice continuity

   • Melissa Archpru Akaka
   • Hope Jensen Schau

   Original Empirical Research 06 February 2019 Pages: 499 - 515

   

8. Consumer valorization strategies in traumatic extraordinary experiences

   • Lez Trujillo Torres
   • Benét DeBerry-Spence

   Original Empirical Research 30 March 2019 Pages: 516 - 531

   

9. The effects of scarcity on consumer decision journeys

   • Rebecca Hamilton
   • Debora Thompson
   • Meng Zhu

   Review Paper 20 September 2018 Pages: 532 - 550

10. Effective customer journey design: consumers’ conception, measurement, and consequences

    • Christina Kuehnl
    • Danijel Jozic
    • Christian Homburg

    Original Empirical Research 07 January 2019 Pages: 551 - 568