1. The utility of item response modeling in marketing research

   • Tenko Raykov
   • Roger J. Calantone

   Methodological Paper 17 May 2014 Pages: 337 - 360

   

2. When do incentives work in channels of distribution?

   • David I. Gilliland
   • Stephen K. Kim

   Original Empirical Research 07 December 2013 Pages: 361 - 379

   

3. The financial contribution of customer-oriented marketing capability

   • Fernando Angulo-Ruiz
   • Naveen Donthu
   • Josep Rialp

   Original Empirical Research 20 August 2013 Pages: 380 - 399

   

4. As they sow, so shall they reap: customers’ influence on customer satisfaction at the customer interface

   • Ruth M. Stock
   • Marei Bednarek

   Original Empirical Research 08 October 2013 Pages: 400 - 414

   

5. Coping with information requests in marketing exchanges: an examination of pre-post affective control and behavioral coping

   • Patricia A. Norberg
   • Daniel R. Horne

   Original Empirical Research 21 November 2013 Pages: 415 - 429

6. Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study

   • Sara Leroi-Werelds
   • Sandra Streukens
   • Gilbert Swinnen

   Original Empirical Research 01 December 2013 Pages: 430 - 451

   

7. Unjustified prices: environmental drivers of managers’ propensity to overprice

   • Alexander Rusetski
   • Jonlee Andrews
   • Daniel C. Smith

   Original Empirical Research 08 November 2013 Pages: 452 - 469