1. Resource-based theory in marketing

   • Irina V. Kozlenkova
   • Stephen A. Samaha
   • Robert W. Palmatier

   Conceptual/Theoretical Paper 06 April 2013 Pages: 1 - 21

2. On the role of the RBV in marketing

   • Birger Wernerfelt

   Commentary 07 April 2013 Pages: 22 - 23

3. How marketing scholars might help address issues in resource-based theory

   • Jay B. Barney

   Commentary 13 August 2013 Pages: 24 - 26

4. An outside-in approach to resource-based theories

   • George S. Day

   Commentary 14 July 2013 Pages: 27 - 28

5. Firm-hosted online brand communities and new product success

   • Richard L. Gruner
   • Christian Homburg
   • Bryan A. Lukas

   Original Empirical Research 26 February 2013 Pages: 29 - 48

   

6. The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market

   • Yinghong (Susan) Wei
   • Saeed Samiee
   • Ruby P. Lee

   Original Empirical Research 04 June 2013 Pages: 49 - 70

   

7. The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction

   • Jeff S. Johnson
   • Ravipreet S. Sohi

   Original Empirical Research 30 April 2013 Pages: 71 - 89

   

8. When bad gets worse: the amplifying effect of materialism on traumatic stress and maladaptive consumption

   • Ayalla Ruvio
   • Eli Somer
   • Aric Rindfleisch

   Original Empirical Research 31 July 2013 Pages: 90 - 101