1. Elevating marketing: marketing is dead! Long live marketing!

   • Frederick E. Webster Jr.
   • Robert F. Lusch

   Conceptual/Theoretical Paper 29 January 2013 Pages: 389 - 399

2. Activation of country stereotypes: automaticity, consonance, and impact

   • Marc Florian Herz
   • Adamantios Diamantopoulos

   Original Empirical Research 19 October 2012 Pages: 400 - 417

   

3. Selling financial services: the effect of consumer product knowledge and salesperson commission on consumer suspicion and intentions

   • Thomas E. DeCarlo
   • Russell N. Laczniak
   • Thomas W. Leigh

   Original Empirical Research 26 October 2012 Pages: 418 - 435

   

4. Managerial decision making in customer management: adaptive, fast and frugal?

   • Johannes C. Bauer
   • Philipp Schmitt
   • Russell S. Winer

   Original Empirical Research 01 November 2012 Pages: 436 - 455

   

5. Corporate brand name changes and business restructuring: is the relationship complementary or substitutive?

   • Kartik Kalaignanam
   • S. Cem Bahadir

   Original Empirical Research 06 November 2012 Pages: 456 - 472

6. An introspective examination of single-unit versus multi-unit franchisees

   • Rajiv P. Dant
   • Scott K. Weaven
   • Hyo Jin (Jean) Jeon

   Original Empirical Research 21 June 2011 Pages: 473 - 496

7. Erratum to: An introspective examination of single-unit versus multi-unit franchisees

   • Rajiv P. Dant
   • Scott K. Weaven
   • Hyo Jin (Jean) Jeon

   Erratum 08 January 2013 Pages: 497 - 500