1. Sheth foundation award

   Announcement 16 May 2009 Pages: 249 - 249

2. Technology readiness and usage: a global-identity perspective

   • Stanford A. Westjohn
   • Mark J. Arnold
   • Joyce Xin Zhou

   Original Empirical Research 03 February 2009 Pages: 250 - 265

   

3. Strategic fit to resources versus NPD execution proficiencies: what are their roles in determining success?

   • Nukhet Harmancioglu
   • Cornelia Droge
   • Roger J. Calantone

   Original Empirical Research 14 March 2009 Pages: 266 - 282

   

4. When good conflict gets better and bad conflict becomes worse: the role of social capital in the conflict–innovation relationship

   • Dirk De Clercq
   • Narongsak Thongpapanl
   • Dimo Dimov

   Original Empirical Research 25 September 2008 Pages: 283 - 297

   

5. Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising

   • Mark Kilgour
   • Scott Koslow

   Original Empirical Research 19 February 2009 Pages: 298 - 309

   

6. Preannouncing pioneering versus follower products: what should the message be?

   • Christian Homburg
   • Torsten Bornemann
   • Dirk Totzek

   Original Empirical Research 19 February 2009 Pages: 310 - 327

   

7. The evolving brand logic: a service-dominant logic perspective

   • Michael A. Merz
   • Yi He
   • Stephen L. Vargo

   Conceptual/Theoretical Paper 24 April 2009 Pages: 328 - 344

   

8. Grocery retail loyalty program effects: self-selection or purchase behavior change?

   • Lars Meyer-Waarden
   • Christophe Benavent

   Original Empirical Research 20 November 2008 Pages: 345 - 358

   

9. The effect of employee behavior on brand personality impressions and brand attitudes

   • Daniel Wentzel

   Original Empirical Research 17 March 2009 Pages: 359 - 374

   

10. Marketing and the Law

    • Patricia Sánchez Abril
    • Ann M. Olazábal
    • Anita Cava

    Report 08 August 2009 Pages: 375 - 380