1. Consumer brand relationships: an investigation of two alternative models

   • Einar Breivik
   • Helge Thorbjørnsen

   Original Empirical Research 29 August 2008 Pages: 443 - 472

   

2. Commitment to a friend, a service provider, or a service company—are they distinctions worth making?

   • Tim Jones
   • Shirley F. Taylor
   • Harvir S. Bansal

   Original Empirical Research 18 July 2008 Pages: 473 - 487

   

3. The market value impact of indirect ties within technology alliances

   • D. Eric Boyd
   • Robert E. Spekman

   Original Empirical Research 16 July 2008 Pages: 488 - 500

   

4. Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics

   • Michael Antioco
   • Rudy K. Moenaert
   • Martin G. M. Wetzels

   Original Empirical Research 22 July 2008 Pages: 501 - 521

   

5. The effect of incidental affect on preference for the status quo

   • HsiuJu Rebecca Yen
   • Shih-Chieh Chuang

   Original Empirical Research 23 January 2008 Pages: 522 - 537

6. Including the effects of prior and recent contact effort in a customer scoring model for database marketing

   • Subom Rhee
   • Shelby McIntyre

   Original Empirical Research 08 April 2008 Pages: 538 - 551

   

7. Individual differences in perceptions of service failure and recovery: the role of race and discriminatory bias

   • Thomas L. Baker
   • Tracy Meyer
   • James D. Johnson

   Original Empirical Research 14 May 2008 Pages: 552 - 564

8. Better him than me: social comparison theory and service recovery

   • Carolyn Bonifield
   • Catherine A. Cole

   Original Empirical Research 07 August 2008 Pages: 565 - 577

9. Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators

   • Celso Augusto de Matos
   • Carlos Alberto Vargas Rossi

   Original Empirical Research 23 September 2008 Pages: 578 - 596