1. The contribution continuum

   • Daniel M. Ladik
   • David W. Stewart

   Original Empirical Research 20 March 2008 Pages: 157 - 165

   

2. The effect of market orientation and its components on innovation consequences: a meta-analysis

   • Amir Grinstein

   Original Empirical Research 28 June 2007 Pages: 166 - 173

3. Achieving relationship marketing effectiveness in business-to-business exchanges

   • Robert W. Palmatier
   • Lisa K. Scheer
   • Todd J. Arnold

   Original Empirical Research 25 October 2007 Pages: 174 - 190

   

4. A meta-analytic review of opportunism in exchange relationships

   • Jody L. Crosno
   • Robert Dahlstrom

   Original Empirical Research 07 December 2007 Pages: 191 - 201

   

5. The moderating role of institutional networking in the customer orientation–trust/commitment–performance causal chain in China

   • Xueming Luo
   • Maxwell K. Hsu
   • Sandra S. Liu

   Original Empirical Research 19 June 2007 Pages: 202 - 214

   

6. The antecedents and consequences of manufacturer–distributor cooperation: an empirical test in the U.S. and Japan

   • Michael Song
   • C. Anthony Di Benedetto
   • Yushan Zhao

   Original Empirical Research 25 August 2007 Pages: 215 - 233

   

7. A longitudinal study of the effects of life status changes on changes in consumer preferences

   • Anil Mathur
   • George P. Moschis
   • Euehun Lee

   Original Empirical Research 17 April 2007 Pages: 234 - 246

   

8. Customer betrayal and retaliation: when your best customers become your worst enemies

   • Yany Grégoire
   • Robert J. Fisher

   OriginalPaper 24 July 2007 Pages: 247 - 261

   

9. Weathering product-harm crises

   • Kathleen Cleeren
   • Marnik G. Dekimpe
   • Kristiaan Helsen

   Original Empirical Research Open access 26 April 2007 Pages: 262 - 270

10. Linking cause-related marketing to sales force responses and performance in a direct selling context

    • Brian V. Larson
    • Karen E. Flaherty
    • Joshua L. Wiener

    Original Empirical Research 14 July 2007 Pages: 271 - 277

    

11. Understanding the adoption of new brands through salespeople: a multilevel framework

    • Jan Wieseke
    • Christian Homburg
    • Nick Lee

    OriginalPaper 07 July 2007 Pages: 278 - 291