Enhancing marketing theory in academic research David W. StewartGeorge M. Zinkhan From the Editors Pages: 477 - 480
The consumer quest for authenticity: The multiplicity of meanings within the MG subculture of consumption Thomas W. LeighCara PetersJeremy Shelton OriginalPaper Pages: 481 - 493
Materialism, status signaling, and product satisfaction Jeff WangMelanie Wallendorf OriginalPaper Pages: 494 - 505
Consumer preference for product bundles: The role of reduced search costs Judy HarrisEdward A. Blair OriginalPaper Pages: 506 - 513
A voice from the silent masses: An exploratory and comparative analysis of noncomplainers Clay M. VoorheesMichael K. BradyDavid M. Horowitz OriginalPaper Pages: 514 - 527
Attitude basis, certainty, and challenge alignment: A case of negative brand publicity Chris PulligRichard G. NetemeyerAbhijit Biswas OriginalPaper Pages: 528 - 542
Service sabotage: A study of antecedents and consequences Lloyd C. HarrisEmmanuel Ogbonna OriginalPaper Pages: 543 - 558
The differing roles of success drivers across sequential channels: An application to the motion picture industry Thorsten Hennig-ThurauMark B. HoustonGianfranco Walsh OriginalPaper Pages: 559 - 575
Linking employee confidence to performance: A study of self-managing service teams Ad de JongKo de RuyterMartin Wetzels OriginalPaper Pages: 576 - 587
Interorganizational teams as boundary spanners between supplier and customer companies Ruth Maria Stock OriginalPaper Pages: 588 - 599
The relationship of learning and memory with organizational performance: The moderating role of turbulence Sangphet HanvanichK. SivakumarG. Tomas M. Hult OriginalPaper Pages: 600 - 612
Service quality, trust, specific asset investment, and expertise: Direct and indirect effects in a satisfaction-loyalty framework Jyh-Shen ChiouCornelia Droge OriginalPaper Pages: 613 - 627
