1. Corporate branding, identity, and customer response

   • Peter A. Dacin
   • Tom J. Brown

   OriginalPaper Pages: 95 - 98

2. Identity, intended image, construed image, and gnreputation: An interdisciplinary framework and suggested terminology

   • Tom J. Brown
   • Peter A. Dacin
   • David A. Whetten

   OriginalPaper Pages: 99 - 106

3. Corporate identity and the societal constituent

   • Jay M. Handelman

   OriginalPaper Pages: 107 - 114

4. The penguin’s window: Corporate brands from an open-source perspective

   • Leyland F. Pitt
   • Richard T. Watson
   • George Zinkhan

   OriginalPaper Pages: 115 - 127

5. Identity, identification, and relationship through social alliances

   • Ida E. Berger
   • Peggy H. Cunningham
   • Minette E. Drumwright

   OriginalPaper Pages: 128 - 137

6. The influence of corporate character on customers and employees: Exploring similarities and differences

   • Rosa Chun
   • Gary Davies

   OriginalPaper Pages: 138 - 146

7. Building corporate associations: Consumer attributions for corporate socially responsible programs

   • Pam Scholder Ellen
   • Deborah J. Webb
   • Lois A. Mohr

   OriginalPaper Pages: 147 - 157

8. The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment

   • Sankar Sen
   • C. B. Bhattacharya
   • Daniel Korschun

   OriginalPaper Pages: 158 - 166

9. Drawing inferences about others on the basis of corporate associations

   • Yeosun Yoon
   • Zeynep Gürhan-Canli
   • Beyza Bozok

   OriginalPaper Pages: 167 - 173

10. Identification management and its bases: Bridging management and marketing perspectives through a focus on affiliation dimensions

    • M. Teresa Cardador
    • Michael G. Pratt

    OriginalPaper Pages: 174 - 184

11. Enough is enough! When identification no longer prevents negative corporate associations

    • Sabine A. Einwiller
    • Alexander Fedorikhin
    • Michael A. Kamins

    OriginalPaper Pages: 185 - 194

12. Brand portfolio, corporate image, and reputation: Managing brand deletions

    • Rajan Varadarajan
    • Mark P. DeFanti
    • Paul S. Busch

    OriginalPaper Pages: 195 - 205

13. Consumer evaluations of corporate brand redeployments

    • Anupam Jaju
    • Christopher Joiner
    • Srinivas K. Reddy

    OriginalPaper Pages: 206 - 215

14. What doesbrand mean? historical-analysis method and construct definition

    • Barbara B. Stern

    OriginalPaper Pages: 216 - 223

15. Brands matter: An empirical demonstration of the creation of shareholder value through branding

    • Thomas J. Madden
    • Frank Fehle
    • Susan Fournier

    Articles Pages: 224 - 235

16. Imperfect information: The persistence of price dispersion on the web

    • Joan Lindsey-Mullikin
    • Dhruv Grewal

    Articles Pages: 236 - 243

17. Driving organizational citizenship behaviors and salesperson in-role behavior performance: The role of management control and perceived organizational support

    • Nigel F. Piercy
    • David W. Cravens
    • Douglas W. Vorhies

    Articles Pages: 244 - 262

18. Reviews of Books

    • Peggy Cunningham
    • Sunil Erevelles
    • Steven H. Seggie

    BookReview Pages: 263 - 268

19. Marketing and the law

    • Ann Morales Olazábal
    • Anita Cava
    • Rita Marie Cain

    Announcement Pages: 269 - 272

20. Special issue ofJournal of the Academy of Marketing Science on “Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue”

    Call for Papers Pages: 273 - 273