Nonresponse and generalizability in academic research Edward BlairGeorge M. Zinkhan From the Editor Pages: 4 - 7
Audience judgments as the potential missing link between expert judgments and audience appeal: An illustration based on musical recordings of “My Funny Valentine” Morris B. HolbrookKathleen T. LacherMichael S. LaTour OriginalPaper Pages: 8 - 18
Functional compatibility risk and consumer preference for product bundles Judy HarrisEdward A. Blair OriginalPaper Pages: 19 - 26
Setting the stage for creative new products: Investigating the idea fruition process Janice Griffiths-HemansRajiv Grover OriginalPaper Pages: 27 - 39
Information system innovations and supply chain management: Channel relationships and firm performance Daekwan KimS. Tamer CavusgilRoger J. Calantone OriginalPaper Pages: 40 - 54
The moderating role of the price frame on the effects of price range and the number of Competitors on consumers’ search intentions Dhruv GrewalJoan Lindsey-Mullikin OriginalPaper Pages: 55 - 62
Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness Bulent MengucSeigyoung Auh OriginalPaper Pages: 63 - 73
Defining and measuring recreational shopper identity Michael GuiryAnne W. MägiRichard J. Lutz OriginalPaper Pages: 74 - 83
