1. Digitization of selling activity and sales force performance: An empirical investigation

   • Devon S. Johnson
   • Sundar Bharadwaj

   OriginalPaper Pages: 3 - 18

2. Re-examining salesperson goal orientations: Personality influencers, customer orientation, and work satisfaction

   • Eric G. Harris
   • John C. Mowen
   • Tom J. Brown

   OriginalPaper Pages: 19 - 35

3. Customers’ reactions to price increases: Do customer satisfaction and perceived motive fairness matter?

   • Christian Homburg
   • Wayne D. Hoyer
   • Nicole Koschate

   OriginalPaper Pages: 36 - 49

4. Globalization, marketing resources, and performance: Evidence from China

   • Xueming Luo
   • K. Sivakumar
   • Sandra S. Liu

   OriginalPaper Pages: 50 - 65

5. The dynamics of price elasticity of demand in the presence of reference price effects

   • Gadi Fibich
   • Arieh Gavious
   • Oded Lowengart

   OriginalPaper Pages: 66 - 78

6. Not telling the whole story: Teen deception in purchasing

   • Terry Bristol
   • Tamara F. Mangleburg

   OriginalPaper Pages: 79 - 95

7. “Migrating” to new service providers: Toward a unifying framework of consumers’ switching behaviors

   • Harvir S. Bansal
   • Shirley F. Taylor
   • Yannik St. James

   OriginalPaper Pages: 96 - 115

8. Marketing and the law

   • Ann Morales Olazábal
   • Anita Cava
   • Lynda J. Oswald

   Announcement Pages: 116 - 118