1. Do citizenship behaviors matter more for managers than for salespeople?

   • Scott B. MacKenzie
   • Philip M. Podsakoff
   • Julie Beth Paine

   OriginalPaper Pages: 396 - 410

2. The synergistic effect of market orientation and learning orientation on organizational performance

   • William E. Baker
   • James M. Sinkula

   OriginalPaper Pages: 411 - 427

3. Point-of-purchase displays, product organization, and brand purchase likelihoods

   • Charles S. Areni
   • Dale F. Duhan
   • Pamela Kiecker

   OriginalPaper Pages: 428 - 441

4. Extending the competitive marketing strategy paradigm: The role of strategic reference points theory

   • Aviv Shoham
   • Avi Fiegenbaum

   OriginalPaper Pages: 442 - 454

5. Corporate citizenship: Cultural antecedents and business benefits

   • Isabelle Maignan
   • O. C. Ferrell
   • G. Tomas M. Hult

   OriginalPaper Pages: 455 - 469

6. Implications of accurate usage of nutrition facts panel information for food product evaluations and purchase intentions

   • Scot Burton
   • Judith A. Garretson
   • Anne M. Velliquette

   Research Note Pages: 470 - 480