1. Consumer behavior in later life: Multidisciplinary contributions and implications for research

   • George P. Moschis

   OriginalPaper Pages: 195 - 204

2. Cross-cultural research in advertising: An assessment of methodologies

   • Saeed Samiee
   • Insik Jeong

   OriginalPaper Pages: 205 - 217

3. Chaos theory and the dynamics of marketing systems

   • Brynn Hibbert
   • Ian F. Wilkinson

   OriginalPaper Pages: 218 - 233

4. Multiple sources in advertising appeals: When product endorsers are paid by the advertising sponsor

   • David J. Moore
   • John C. Mowen
   • Richard Reardon

   OriginalPaper Pages: 234 - 243

5. Pioneer brand advantage and consumer behavior: A conceptual framework and propositional inventory

   • Frank H. Alpert
   • Michael A. Kamins

   OriginalPaper Pages: 244 - 253

6. Delays and the dynamics of service evaluations

   • Shirley Taylor
   • John D. Claxton

   OriginalPaper Pages: 254 - 264

7. Provider perceptions of focus group research use: A multicountry perspective

   • William J. McDonald

   OriginalPaper Pages: 265 - 273

8. An assessment of country of origin effects under alternative presentation formats

   • Jeen-Su Lim
   • William K. Darley
   • John O. Summers

   Research Note Pages: 274 - 282

9. Social values and salesperson performance: An empirical examination

   • Michael J. Swenson
   • Joel Herche

   Research Note Pages: 283 - 289

10. Book reviews

    • Essam Mahmoud
    • Gillian Rice
    • N. Craig Smith

    BookReview Pages: 290 - 302

11. Marketing and the law

    • Anita Cava
    • René Sacasas
    • Don Wiesner

    OriginalPaper Pages: 303 - 306