1. A desires congruency model of consumer satisfaction

   • Richard A. Spreng
   • Richard W. Olshavsky

   OriginalPaper Pages: 169 - 177

2. Work alienation of marketing employees: Influence of task, supervisory, and organizational structure factors

   • Sridhar N. Ramaswami
   • Sanjeev Agarwal
   • Mukesh Bhargava

   OriginalPaper Pages: 179 - 193

3. Older consumers’ orientations toward age-based marketing stimuli

   • George P. Moschis
   • Anil Mathur
   • Ruth Belk Smith

   OriginalPaper Pages: 195 - 205

4. The influence of psychological climate on conflict resolution strategies in franchise relationships

   • David Strutton
   • Lou E. Pelton
   • James R. Lumpkin

   OriginalPaper Pages: 207 - 215

5. Consumer perceptions of tensile price claims in advertisements: An assessment of claim types across different discount levels

   • Abhijit Biswas
   • Scot Burton

   OriginalPaper Pages: 217 - 229

6. Relationships among measures of retail salesperson performance

   • Michael Levy
   • Arun Sharma

   OriginalPaper Pages: 231 - 238

7. Effects of information format and similarity among alternatives on consumer choice processes

   • Elizabeth Cooper-Martin

   OriginalPaper Pages: 239 - 246

8. Escalation bias: Does it extend to marketing?

   • J. Scott Armstrong
   • Nicole Coviello
   • Barbara Safranek

   Research Note Pages: 247 - 253

9. Reviews of books, software, and videos

   • Essam Mahmoud
   • Gillian Rice
   • Mushtaq Luqmani

   ReviewPaper Pages: 255 - 263

10. Marketing and the law

    • Rene Sacasas
    • Anita Cava
    • Saviour L. S. Nwachukwu

    OriginalPaper Pages: 265 - 267

11. Cumulative Bibliography

    Announcement Pages: 269 - 279