1. Product classification and the theory of consumer behavior

   • Henry Assael

   OriginalPaper Pages: 539 - 552

2. Societal marketing: A strategic view of the marketing mix in the 1970's

   • Adel I. El Ansary

   OriginalPaper Pages: 553 - 566

3. Contractually integrated systems for the marketing of industrial supplies

   • William J. Hannaford

   OriginalPaper Pages: 567 - 581

4. Consumer legislation: A proactive or reactive response to consumerism?

   • Roger Kerin
   • Michael Harvey

   OriginalPaper Pages: 582 - 592

5. Automobile brand loyalty

   • Joseph W. Newman
   • Richard A. Werbel

   OriginalPaper Pages: 593 - 601

6. Performing arts audience segments

   • Richard P. Nielsen
   • Charles McQueen
   • Angela B. Nielsen

   OriginalPaper Pages: 602 - 609

7. A measure of alienation from the marketplace

   • Henry O. Pruden
   • F. Kelly Shuptrine
   • Douglas S. Longman

   OriginalPaper Pages: 610 - 619

8. Marketing theory: A current status report

   • John K. Ryans
   • Willem Van't Spijker
   • J. Lawrence Bergin

   OriginalPaper Pages: 620 - 628

9. The unequal group size problem in discriminant analysis

   • Peter M. Sanchez

   OriginalPaper Pages: 629 - 633

10. The impact of market conditions on the organizational structure and effectiveness of firms operating in Italy

    • Jack L. Simonetti

    OriginalPaper Pages: 634 - 641

11. The role of marketing in the introduction of technologically new products: the case of the electric car

    • George Tesar
    • Gerald G. Udell
    • G. M. Naidu

    OriginalPaper Pages: 642 - 650

12. Brand loyalties: qualitative, quantitative, or both?

    • David R. Wheeler

    OriginalPaper Pages: 651 - 658