1. Toward upgrading the quality of consumer decision-making

   • James B. Wiley

   OriginalPaper Pages: 1 - 10

2. Consumer shopping orientations, non-store retailers, and consumers' patronage intentions: A multivariate investigation

   • Pradeep K. Korgaonkar

   OriginalPaper Pages: 11 - 22

3. Do disclosure attempts influence claim believability and perceived advertiser credibility?

   • Ronald L. Earl
   • William M. Pride

   OriginalPaper Pages: 23 - 37

4. Co-production: A viable consideration for developing nations

   • Olga Quintana

   OriginalPaper Pages: 38 - 48

5. Improving the profitability of retail merchandising decisions—Revisited

   • Michael A. McGinnis
   • Myron Gable
   • R. Burt Madden

   OriginalPaper Pages: 49 - 57

6. How communication medium and message format affect corrective advertising

   • Japhet H. Nkonge

   OriginalPaper Pages: 58 - 68

7. Choosing between discrete marketing policy alternatives under uncertain market response conditions

   • Dan Sarel
   • Joseph Yassour

   OriginalPaper Pages: 69 - 84

8. The effect on sales of changes in a “push” marketing strategy in a marketing channel context

   • Michael Levy
   • George W. Jones

   OriginalPaper Pages: 85 - 105

9. Personal and nonpersonal incentives in mail surveys: Immediate versus delayed inducements

   • Steven J. Skinner
   • O. C. Ferrell
   • William M. Pride

   OriginalPaper Pages: 106 - 114

10. Husband-wife influence in selecting a family professional

    • Jack J. Kasulis
    • Marie Adele Hughes

    OriginalPaper Pages: 115 - 127

11. MOIP: A framework for curricula planning in an academic market

    • Maurice G. Clabaugh
    • Joanna R. Wallace

    OriginalPaper Pages: 128 - 144

12. A factor analytic comparison of outshopping behavior in larger retail trade areas

    • R. Eric Reidenbach
    • M. Bixby Cooper
    • Mary Carolyn Harrison

    OriginalPaper Pages: 145 - 158

13. Concurrent validity of a measure of innovative cognitive style

    • Benoy Joseph
    • Shailesh J. Vyas

    OriginalPaper Pages: 159 - 175

14. An analysis of need-appeals in television advertising

    • James U. McNeal
    • Stephen W. McDaniel

    OriginalPaper Pages: 176 - 190

15. An efficient 0–1 integer programming algorithm for advertising media selection

    • Nazim U. Ahmed

    OriginalPaper Pages: 191 - 204

16. An exploratory study of products used for enjoyment and enhancement purposes I. Reasons for choice among brands

    • Susan E. Holland

    OriginalPaper Pages: 205 - 217

17. Student perceptions of questionable personal selling practices

    • Joseph A. Bellizzi
    • Ronald W. Hasty

    OriginalPaper Pages: 218 - 225