Volume 6, Issue 4

December 2012

Special Issue on Data Analysis and Classification in Marketing

Issue Editors:

8 articles in this issue

Special issue on data analysis and classification in marketing—preface by the guest editors
Daniel Baier
Reinhold Decker
Editorial 10 October 2012 Pages: 249 - 251
Image data analysis and classification in marketing
Daniel Baier
Ines Daniel
Robert Naundorf
Regular Article 18 October 2012 Pages: 253 - 276
Non parametric statistical models for on-line text classification
Paola Cerchiello
Paolo Giudici
Regular Article 13 October 2012 Pages: 277 - 288
A note on consistency improvements of AHP paired comparison data
Wolfgang Gaul
Dominic Gastes
Regular Article 03 November 2012 Pages: 289 - 302
Sensory analysis in the food industry as a tool for marketing decisions
Maria Iannario
Marica Manisera
Paola Zuccolotto
Regular Article 11 October 2012 Pages: 303 - 321
Banking customer satisfaction evaluation: a three-way factor perspective
Caterina Liberati
Paolo Mariani
Regular Article 12 October 2012 Pages: 323 - 336
Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences
Vera L. Miguéis
Dirk Van den Poel
João Falcão e Cunha
Regular Article 13 October 2012 Pages: 337 - 353
Analyzing consumers’ shopping behavior using RFID data and pattern mining
Takanobu Nakahara
Katsutoshi Yada
Regular Article 06 October 2012 Pages: 355 - 365

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