1. The economics of professional services: lemon markets, credence goods, and C2C information sharing

   • Diego d’Andria

   Theoretical Article 08 April 2012 Pages: 1 - 15

   

2. Conceptualising consumers’ word-of-mouth behaviour intention: evidence from a university education services in Malaysia

   • Hsin Hsin Chang
   • Don Jyh-Fu Jeng
   • Mohamad Rizal Abdul Hamid

   Empirical article 27 March 2012 Pages: 17 - 35

   

3. Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps

   • Tyrone T. Lin
   • Chia-Chi Lee
   • Hsiao-Chi Lin

   Empirical article 06 May 2012 Pages: 37 - 59

4. Servitization and networking: large-scale survey findings on product-related services

   • A. Bikfalvi
   • G. Lay
   • B. R. Waser

   Empirical Article 02 June 2012 Pages: 61 - 82

   

5. The moderating effect of culture on overall perceived value in the online purchasing process

   • Carmen M. Sabiote
   • Dolores M. Frías
   • J. Alberto Castañeda

   Empirical Article 22 May 2012 Pages: 83 - 102

   

6. Investigation of the relationship between service values and loyalty behaviors under high commitment

   • Won-Moo Hur
   • Hyun Kyung Kim
   • Hanna Kim

   Empirical article 17 June 2012 Pages: 103 - 119

7. Explore how Chinese consumers evaluate retail service quality and satisfaction

   • W. M. To
   • Joyce F. Y. Tam
   • Millissa F. Y. Cheung

   Empirical Article 26 June 2012 Pages: 121 - 142

   

8. Comparative analysis of innovative diffusion in the high-tech markets of Japan and South Korea: a use–diffusion model approach

   • Yeong-Wha Sawng
   • Kazuyuki Motohashi
   • Gang-Hoon Kim

   Empirical Article 07 October 2012 Pages: 143 - 166

   

9. A support vector machine (SVM) approach to imbalanced datasets of customer responses: comparison with other customer response models

   • Gitae Kim
   • Bongsug Kevin Chae
   • David L. Olson

   OriginalPaper 24 May 2012 Pages: 167 - 182