Volume 87, Issue 3

Search all Journal of Business Economics articles

April 2017

Looking across Product Categories in Marketing Science

Issue Editors:

Harald Hruschka,
Thomas Reutterer

7 articles in this issue

Editorial
Harald Hruschka
Thomas Reutterer
Editorial 31 March 2017 Pages: 291 - 294
Part of 2 collections:

Special Issue: Looking across Product Categories in Marketing Science

Special Issue: Looking across Product Categories in Marketing Science
Analyzing the dependences of multi-category purchases on interactions of marketing variables
Harald Hruschka
Original Paper 23 April 2016 Pages: 295 - 313
Part of 2 collections:

Special Issue: Looking across Product Categories in Marketing Science

Special Issue: Looking across Product Categories in Marketing Science
Erratum to: Analyzing the dependences of multi-category purchases on interactions of marketing variables
Harald Hruschka
Erratum 25 November 2016 Pages: 315 - 315
Part of 2 collections:

Special Issue: Looking across Product Categories in Marketing Science

Special Issue: Looking across Product Categories in Marketing Science
Visualizing association rules in hierarchical groups
Michael Hahsler
Radoslaw Karpienko
Original Paper Open access 07 May 2016 Pages: 317 - 335
Part of 2 collections:

Special Issue: Looking across Product Categories in Marketing Science

Special Issue: Looking across Product Categories in Marketing Science
A data mining framework for targeted category promotions
Thomas Reutterer
Kurt Hornik
Kathrin Gruber
Original Paper Open access 26 May 2016 Pages: 337 - 358
Part of 2 collections:

Special Issue: Looking across Product Categories in Marketing Science

Special Issue: Looking across Product Categories in Marketing Science
Drivers of private-label purchase behavior across quality tiers and product categories
Philipp Noormann
Sebastian Tillmanns
Original Paper Open access 13 October 2016 Pages: 359 - 395
Part of 2 collections:

Special Issue: Looking across Product Categories in Marketing Science

Special Issue: Looking across Product Categories in Marketing Science
Does umbrella branding really work? Investigating cross-category brand loyalty
Nadja Silberhorn
Yasemin Boztuğ
Lutz Hildebrandt
Original Paper 09 November 2016 Pages: 397 - 420
Part of 2 collections:

Special Issue: Looking across Product Categories in Marketing Science

Special Issue: Looking across Product Categories in Marketing Science

Volume 87, Issue 3

Editorial

Analyzing the dependences of multi-category purchases on interactions of marketing variables

Erratum to: Analyzing the dependences of multi-category purchases on interactions of marketing variables

Visualizing association rules in hierarchical groups

A data mining framework for targeted category promotions

Drivers of private-label purchase behavior across quality tiers and product categories

Does umbrella branding really work? Investigating cross-category brand loyalty

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