Volume 8, Issue 2 | International Entrepreneurship and Management Journal

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Volume 8, Issue 2

June 2012

Strategic Marketing Management in Small and Medium-Sized Enterprises

Issue Editors:

Audrey Gilmore,
Sascha Kraus,
Michele O'Dwyer,
Morgan P. Miles

5 articles in this issue

Editorial: Strategic marketing management in small and medium-sized enterprises
Audrey Gilmore
Sascha Kraus
Morgan Miles
EditorialNotes 03 March 2011 Pages: 141 - 143
Business orientations and innovation in small and medium sized enterprises
Elisabeth Zortea-Johnston
Jenny Darroch
Sheelagh Matear
OriginalPaper 08 March 2011 Pages: 145 - 164
Marketing and organisational development in e-SMEs: understanding survival and sustainability in growth-oriented and comfort-zone pure-play enterprises in the fashion retail industry
Catherine J. Ashworth
OriginalPaper 10 March 2011 Pages: 165 - 201
Examining the relationship between customer and entrepreneurial orientation on nascent firms’ marketing strategy
Fabian Eggers
David J. Hansen
Amy E. Davis
OriginalPaper 16 March 2011 Pages: 203 - 222
Marketing in SMEs: the role of entrepreneurial sensemaking
Marco Bettiol
Eleonora Di Maria
Vladi Finotto
OriginalPaper 23 February 2011 Pages: 223 - 248