1. Endogenous sunk costs and the geographic differences in the market structures of CPG categories

   • Bart J. Bronnenberg
   • Sanjay K. Dhar
   • Jean-Pierre H. Dubé

   OriginalPaper Open access 04 November 2010 Pages: 1 - 23

   

2. Consumer learning, switching costs, and heterogeneity: A structural examination

   • Matthew Osborne

   OriginalPaper 27 October 2010 Pages: 25 - 70

   

3. Advertising to a social network

   • Peter Pal Zubcsek
   • Miklos Sarvary

   OriginalPaper 13 January 2011 Pages: 71 - 107