Beyond plain vanilla: Modeling joint product assortment and pricing decisions Michaela DraganskaMichael MazzeoKatja Seim OriginalPaper 21 January 2009 Pages: 105 - 146
Competition and price discrimination in the market for mailing lists Ron BorzekowskiRaphael ThomadsenCharles Taragin OriginalPaper Open access 13 February 2009 Pages: 147 - 179
A generalized framework for estimating customer lifetime value when customer lifetimes are not observed Siddharth S. SinghSharad BorleDipak C. Jain OriginalPaper 12 May 2009 Pages: 181 - 205
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data C. Robert ClarkUlrich DoraszelskiMichaela Draganska OriginalPaper 08 May 2009 Pages: 207 - 236