Customer relationship management in competitive environments: The positive implications of a short-term focus Julian VillanuevaPradeep BhardwajYuxin Chen OriginalPaper 31 May 2007 Pages: 99 - 129
Advertising budgets in competitive environments Nolan MillerAmit Pazgal OriginalPaper 02 June 2007 Pages: 131 - 161
Modeling CLV: A test of competing models in the insurance industry Bas DonkersPeter C. VerhoefMartijn G. de Jong OriginalPaper Open access 05 June 2007 Pages: 163 - 190
Used goods, not used bads: Profitable secondary market sales for a durable goods channel Jeffrey D. ShulmanAnne T. Coughlan OriginalPaper 05 June 2007 Pages: 191 - 210