Volume 3, Issue 2 | Quantitative Marketing and Economics

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Volume 3, Issue 2

June 2005

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3 articles in this issue

An Empirical Model of Advertising Dynamics
Jean-Pierre Dubé
Günter J. Hitsch
Puneet Manchanda
OriginalPaper Pages: 107 - 144
Keeping Up With the Joneses: Analyzing the Effect of Income Inequality on Consumer Borrowing
Markus Christen
Ruskin M. Morgan
OriginalPaper Pages: 145 - 173
Generalized Reverse Discrete Choice Models
Sanjog Misra
OriginalPaper Pages: 175 - 200