1. The Risk Reduction Role of Advertising

   • Dmitri Byzalov
   • Ron Shachar

   OriginalPaper Pages: 283 - 320

2. Contracting Under Endogenous Risk

   • David Godes

   OriginalPaper Pages: 321 - 345

3. Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle

   • Barbara Deleersnyder
   • Marnik G. Dekimpe
   • Philip M. Parker

   OriginalPaper Pages: 347 - 383