Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth Mitchell J. LovettRenana PeresLinli Xu OriginalPaper Open access 06 April 2019 Pages: 215 - 255
Advertising and brand attitudes: Evidence from 575 brands over five years Rex Yuxing DuMingyu JooKenneth C. Wilbur OriginalPaper 20 September 2018 Pages: 257 - 323
A study into mechanisms of attitudinal scale conversion: A randomized stochastic ordering approach Zvi GilulaRobert E. McCullochOleg Urminsky OriginalPaper 25 January 2019 Pages: 325 - 357