Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo! Randall A. LewisDavid H. Reiley OriginalPaper 28 May 2014 Pages: 235 - 266
Identification and counterfactuals in dynamic models of market entry and exit Victor AguirregabiriaJunichi Suzuki OriginalPaper 14 June 2014 Pages: 267 - 304
Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity Juha KarvanenAri RantanenLasse Luoma OriginalPaper 08 July 2014 Pages: 305 - 329