Conversion of ordinal attitudinal scales: An inferential Bayesian approach Michael EvansZvi GilulaIrwin Guttman OriginalPaper 26 November 2011 Pages: 283 - 304
Investigating brand preferences across social groups and consumption contexts Minki KimPradeep K. Chintagunta OriginalPaper 07 January 2012 Pages: 305 - 333
Linking reputations through umbrella branding Jeanine Miklós-Thal OriginalPaper 31 January 2012 Pages: 335 - 374
Lock in and switch: Asymmetric information and new product diffusion Luís Cabral OriginalPaper 13 April 2012 Pages: 375 - 392