Quantitative Marketing and Economics - Open Access Articles

Quantitative Marketing and Economics publishes open access articles that are freely available online. Examples of open access articles in the journal include:

• How to generalize from a hierarchical model?
  Max J. Pachali, Peter Kurz & Thomas Otter 

• Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth
  Mitchell J. Lovett, Renana Peres & Linli Xu 

• Does reducing spatial differentiation increase product differentiation? Effects of zoning on retail entry and format variety
  Sumon Datta & K. Sudhir 

• Optimal low-price guarantees with anchoring
  Morten Hviid & Greg Shaffer 

• Endogenous sunk costs and the geographic differences in the market structures of CPG categories
  Bart J. Bronnenberg, Sanjay K. Dhar & Jean-Pierre H. Dubé

• View All Open Access Articles in Quantitative Marketing and Economics.

If you are interested in publishing an open access article in Quantitative Marketing and Economics, learn more about Springer's Open Choice program and also Springer's Compact Agreements with participating countries and institutions that cover open access costs for authors.