Quantitative Marketing and Economics - Open Access Articles
Quantitative Marketing and Economics publishes open access articles that are freely available online. Examples of open access articles in the journal include:
How to generalize from a hierarchical model?
Max J. Pachali, Peter Kurz & Thomas OtterCan your advertising really buy earned impressions? The effect of brand advertising on word of mouth
Mitchell J. Lovett, Renana Peres & Linli XuDoes reducing spatial differentiation increase product differentiation? Effects of zoning on retail entry and format variety
Sumon Datta & K. SudhirOptimal low-price guarantees with anchoring
Morten Hviid & Greg ShafferEndogenous sunk costs and the geographic differences in the market structures of CPG categories
Bart J. Bronnenberg, Sanjay K. Dhar & Jean-Pierre H. DubéView All Open Access Articles in Quantitative Marketing and Economics.
If you are interested in publishing an open access article in Quantitative Marketing and Economics, learn more about Springer's Open Choice program and also Springer's Compact Agreements with participating countries and institutions that cover open access costs for authors.