1. The Signaling Impact of Low Introductory Price on Perceived Quality and Trial

   • Niraj Dawar
   • Miklos Sarvary

   OriginalPaper Pages: 251 - 259

2. The Reciprocal Impact of Brand Leveraging: Feedback Effects from Brand Extension Evaluation to Brand Evalution

   • Vicki Lane
   • Robert Jacobson

   OriginalPaper Pages: 261 - 271

3. Modeling Methods for Discrete Choice Analysis

   • Moshe Ben-Akiva
   • Daniel Mcfadden
   • Dan Steinberg

   OriginalPaper Pages: 273 - 286

4. Choice in Computer-Mediated Environments

   • Russell Winer
   • John Deighton
   • Alan Sawyer

   OriginalPaper Pages: 287 - 296

5. Perspectives on Multiple Category Choice

   • Gary Russell
   • David Bell
   • Puneet Manchanda

   OriginalPaper Pages: 297 - 305

6. Current Issues in Discrete Choice Modeling

   • Michael Keane

   OriginalPaper Pages: 307 - 322

7. Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility

   • Joel Huber
   • John Lynch
   • Itamar Simonson

   OriginalPaper Pages: 323 - 334

8. Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants

   • Wayne Desarbo
   • Asim Ansari
   • Michel Wedel

   OriginalPaper Pages: 335 - 348

9. Dynamic Influences on Individual Choice Behavior

   • Robert Meyer
   • Tulin Erdem
   • Joelx1nm Steckelx2nm

   OriginalPaper Pages: 349 - 360

10. Examining Medical Decision Making from a Marketing Perspective

    • Barbara Kahn
    • Eric Greenleaf
    • Mark Young

    OriginalPaper Pages: 361 - 375