Work versus windfall: An exploration of saving on subsequent purchase Sharon K. HodgeCharlotte H. Mason OriginalPaper Pages: 91 - 100
Playing the role of buyer and seller: The mental accounting of trade-ins Devavrat Purohit OriginalPaper Pages: 101 - 110
Loyalty differences in the use of internal and external reference prices Tridib MazumdarPurushottam Papatla OriginalPaper Pages: 111 - 122
Estimation of innovation diffusion models with application to a consumer durable S. R. DalalS. Weerahandi OriginalPaper Pages: 123 - 136
Market segmentation with choice-based conjoint analysis Wayne S. DesarboVenkatram RamaswamySteven H. Cohen OriginalPaper Pages: 137 - 147
The relative importance of time and dollar values in new product introduction decisions José Antonio RosaWilliam J. Qualls OriginalPaper Pages: 149 - 158
Incorporating heterogeneity with store-level aggregate data Byung-Do Kim OriginalPaper Pages: 159 - 169