Managerial judgment and forecast combination: An experimental study Sunil Gupta OriginalPaper Pages: 5 - 17
Cross-category variation in customer satisfaction and retention Eugene W. Anderson OriginalPaper Pages: 19 - 30
A replication and extension of the Dickson and Sawyer price-awareness study John Le BoutillierSusanna Shore Le BoutillierScott A Neslin OriginalPaper Pages: 31 - 42
Purchase frequency, sample selection, and price sensitivity: The heavy-user bias Byung-Do KimPeter E. Rossi OriginalPaper Pages: 57 - 67
Framing and situational ethics James J. KellarisBrett A. BoyleRobert F. Dahlstrom OriginalPaper Pages: 69 - 75
“Out of sight, out of mind”: Pantry stockpiling and brand-usage frequency Brian WansinkRohit Deshpande OriginalPaper Pages: 91 - 100