Integrating the Dirichlet-multinomial and multinomial logit models of brand choice Peter S. Fader OriginalPaper Pages: 99 - 112
Effectiveness of some simple pricing strategies under varying expectations of competitor behavior David E. GriffithRoland T. Rust OriginalPaper Pages: 113 - 126
Using stated response choice data to enrich revealed preference discrete choice models David A. HensherMark Bradley OriginalPaper Pages: 139 - 151
Double couponing: Pricing and consumer perspectives James D. HessEitan Gerstner OriginalPaper Pages: 153 - 163
Does competitive clutter in television advertising “interfere” with the recall and recognition of brand names and ad claims? Robert J. KentChris T. Allen OriginalPaper Pages: 175 - 184