Sports fandom in the metaverse: marketing implications and research agenda Raeesah ChohanEllen Schmidt-Devlin OriginalPaper Open access 13 September 2023 Pages: 1 - 14
Love is blind: the ironic effect of fans’ experience on taste perception Jennifer L. StonerMaria A. Rodas OriginalPaper 28 April 2023 Pages: 15 - 28
On enjoying watching movies in a theatre versus at home: a comparative analysis Jason Yiu-chung HoJehoshua EliashbergBerend Wierenga OriginalPaper 02 October 2023 Pages: 29 - 44
Embracing the spotlight (effect): how attention received online influences consumers’ offline spotlight biases Matthew J. Hall OriginalPaper 08 June 2023 Pages: 45 - 57
Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases? Georgios FilippouAthanasios G. GeorgiadisAshish Kumar Jha OriginalPaper Open access 14 September 2023 Pages: 59 - 71
Market expansion and the scope of mass customization Peter-J. Jost OriginalPaper Open access 10 June 2023 Pages: 73 - 94
Where is the brand growth potential? An examination of buyer groups Giang Tue TrinhJohn DawesByron Sharp OriginalPaper Open access 26 May 2023 Pages: 95 - 106
The overlapping effect: impact of product display on price–quality judgments Lu Monroe MengTianhui FuYushi Jiang OriginalPaper 30 June 2023 Pages: 107 - 128
You ain’t foolin’ me! Imposter judgments in luxury status signaling Jared WongGlen BrodowskyFoo Nin Ho OriginalPaper 19 June 2023 Pages: 129 - 141
The role of product acquisition mode in self- and social-signals of status Yang (Jenny) GuoCait LambertonKelly Goldsmith OriginalPaper 26 June 2023 Pages: 143 - 157
A Conceptual replication of the differential price framing effect in the field Sören KöcherMarkus Husemann-KopetzkySamuel Hess REPLICATION CORNER Open access 12 July 2023 Pages: 159 - 170
