Tighter nets for smaller fishes? Mapping the development of statistical practices in consumer research between 2008 and 2020 Antonia Krefeld-SchwalbBenjamin Scheibehenne OriginalPaper 20 December 2022 Pages: 351 - 365
Understanding effect sizes in consumer psychology Rodrigo S. DiasStephen A. SpillerGavan J. Fitzsimons OriginalPaper 29 April 2023 Pages: 367 - 374
Are scientific practices improving in consumer research? A glass half-full and half-empty Michel Tuan Pham OriginalPaper 06 May 2023 Pages: 375 - 382
Great expectations: argument order expectations shape the efficacy of order effects in one-sided advertisements Joshua J. ClarksonAlan D. J. CookeNathanael S. Martin OriginalPaper 13 June 2023 Pages: 383 - 395
Expectation-based consumer purchase decisions: behavioral modeling and observations Justin JiaJia LiWeixin Liu OriginalPaper 19 November 2022 Pages: 397 - 413
How uncertainty affects information search among consumers: a curvilinear perspective Sharlene HeDerek D. Rucker OriginalPaper 01 December 2022 Pages: 415 - 428
Movie fit uncertainty and interplay between traditional advertising and social media marketing Yinan YuLiangfei QiuBenjamin Yen OriginalPaper 31 January 2023 Pages: 429 - 448
Meaningless procedures can be meaningful for information security: consumer use of single and multiple cues in information security inferences Yong-Wan ParkPaul M. HerrByung Cho Kim OriginalPaper 15 September 2022 Pages: 449 - 461
Sentiment deviations in responses to movie trailers across social media platforms Ye HuMing ChenSam Hui OriginalPaper 09 December 2022 Pages: 463 - 481
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic Takumi Tagashira OriginalPaper 29 December 2022 Pages: 483 - 496
Social media sentiment polarization and its impact on product adoption Ping ZhaoZhenfeng MaChatura Ranaweera OriginalPaper 07 February 2023 Pages: 497 - 512
What reviews foretell about opening weekend box office revenue: the harbinger of failure effect in the movie industry Pantelis LouposYvette PengHao Hao OriginalPaper Open access 13 April 2023 Pages: 513 - 534