Reaching for rigor and relevance: better marketing research for a better world Shilpa MadanGita Venkataramani JoharKatherine White OriginalPaper 23 September 2022 Pages: 1 - 12
A lure or a turn-off: social media reactions to business model innovation announcements Melanie BowenXiaohan Hannah WenShinhye Kim OriginalPaper 15 January 2022 Pages: 13 - 33
The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood Johannes D. HattulaWalter HerzogRavi Dhar OriginalPaper 16 March 2022 Pages: 35 - 53
Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance Kun ZhouJun YeXiao-xiao Liu OriginalPaper 23 March 2022 Pages: 55 - 68
Money for Nothing: The Impact of Compensation on Customers’ Bad-Mouthing in Service Recovery Encounters Jasenko ArsenovicBo EdvardssonBård Tronvoll OriginalPaper Open access 22 January 2022 Pages: 69 - 82
“No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers? Dikla PerezGal Oestreicher-SingerMatthew Matan Rubin OriginalPaper Open access 29 April 2022 Pages: 83 - 97
Advertising creativity and its effects: a meta-analysis of the moderating role of modality William K. DarleyJeen-Su Lim OriginalPaper 09 April 2022 Pages: 99 - 111
The creative touch: the influence of haptics on creativity Claire Heeryung KimKelly B. HerdH. Shanker Krishnan OriginalPaper 14 May 2022 Pages: 113 - 124
Effects of labeling on risk taking in “leveling-up” decisions: ascending versus descending permutations and ending in terminal values Haoyu LiuLifeng YangDuane T. Wegener OriginalPaper 05 May 2022 Pages: 125 - 138
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products Ying DingSunxu Xu OriginalPaper 17 January 2022 Pages: 139 - 153
“Dark patterns” in online services: a motivating study and agenda for future research Julian RungeDaniel WentzelAllison Chaney Idea Corner Open access 14 April 2022 Pages: 155 - 160
Ad expenditures and perceived quality: a replication and extension Koushyar RajaviDonald R. LehmannAlireza Golmohammadi Replication Corner 24 August 2022 Pages: 161 - 169