Marketing Letters encourages submissions to Replication Corner Announcement 02 November 2022 Pages: 543 - 543
Predicting Firm Market Performance Using the Social Media Promoter Score Sunghun ChungDonghyuk ShinJooyoung Park OriginalPaper 08 February 2022 Pages: 545 - 561
How internal reference prices determine when a price’s location will influence consumer judgments Katina KulowKeith S. CoulterXingbo (Bo) Li OriginalPaper 26 October 2021 Pages: 563 - 575
A dynamic model of price competition and promotion in prescription drug markets Abhik Roy OriginalPaper 22 April 2022 Pages: 577 - 591
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources Jie ChenWenjian FanZunli Liu OriginalPaper 10 December 2021 Pages: 593 - 605
Language matters: humanizing service robots through the use of language during the COVID-19 pandemic Smriti KumarElizabeth G. MillerMaura L. Scott OriginalPaper 20 April 2022 Pages: 607 - 623
Narrative information on secondhand products in e-commerce Jian XuZhe LiChunyu Xia OriginalPaper Open access 24 June 2022 Pages: 625 - 644
Counterfeit patronage: human values, counterfeit experience and construal level Xuemei BianYanisa TantiprapartKai-Yu Wang OriginalPaper Open access 19 November 2021 Pages: 645 - 658
Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection Rui ChenHao ShenChun-Ming Yang OriginalPaper 26 November 2021 Pages: 659 - 679
The power of nostalgia: Age and preference for popular music Callum DaviesBill PageJohan Bruwer Replication Corner Open access 22 April 2022 Pages: 681 - 692
DPS 2.0: on the road to a cashless society Nwamaka A. AnazaDelancy H. S. BennettEmeka Anaza Idea Corner 28 July 2022 Pages: 693 - 704
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing Reto HofstetterEmanuel de BellisJohn Z. Zhang Idea Corner Open access 29 July 2022 Pages: 705 - 711