Religiosity’s influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic Elizabeth A. MintonFrank G. Cabano OriginalPaper 15 October 2020 Pages: 135 - 148
How limited consumption experiences affect word of mouth Christina SaengerVeronica L. Thomas OriginalPaper 21 February 2021 Pages: 149 - 163
The Chief Marketing Officer: an antidote to myopic earnings management practices Preetinder KaurSridhar N RamaswamiRaghuram Bommaraju OriginalPaper 17 March 2021 Pages: 165 - 178
Text is gendered: the role of letter case Aekyoung KimSam J. Maglio OriginalPaper 19 January 2021 Pages: 179 - 190
All that glitters is not gold: when glossy packaging hurts brand trust Yegyu HanMario Pandelaere OriginalPaper 22 February 2021 Pages: 191 - 202
The role of betrayal in the response to value and performance brand crisis Ilaria BaghiVeronica Gabrielli OriginalPaper 20 January 2021 Pages: 203 - 217
Consumer responses toward symmetric versus asymmetric facial expression emojis Ganga S. Urumutta HewageYue LiuHuifang Mao OriginalPaper 02 November 2020 Pages: 219 - 230
Emotion regulation in the marketplace: the role of pleasant brand personalities Rebecca K. TrumpKevin P. Newman OriginalPaper 08 October 2020 Pages: 231 - 245
Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays Stephan OlkDieter K. TscheulinJörg Lindenmeier OriginalPaper Open access 18 March 2021 Pages: 247 - 260
A construal-level approach to hedonic and utilitarian shopping orientation Daniele Scarpi OriginalPaper Open access 25 January 2021 Pages: 261 - 271