A first look at online reputation on Airbnb, where every stay is above average Georgios ZervasDavide ProserpioJohn W. Byers OriginalPaper 04 November 2020 Pages: 1 - 16
How common is new product failure and when does it vary? Kirsten VictoryMagda Nenycz-ThielArmando Maria Corsi OriginalPaper 14 January 2021 Pages: 17 - 32
Understanding and motivating salesperson resilience Valerie GoodDouglas E. HughesAlexander C. LaBrecque OriginalPaper 19 November 2020 Pages: 33 - 45
Reward strategy spillover effects on observer cooperation in business networks Hannah S. LeeDavid A. Griffith OriginalPaper 08 October 2020 Pages: 47 - 59
Sinfully decadent: priming effects of immoral advertising symbols on indulgence Jasmina IlicicStacey M. BrennanAlicia Kulczynski OriginalPaper 10 October 2020 Pages: 61 - 73
Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret Jamie L. GrigsbyRobert D. JewellColin Campbell OriginalPaper 04 August 2020 Pages: 75 - 89
Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior Felix SeptiantoWidya Paramita OriginalPaper 02 January 2021 Pages: 91 - 110
Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus Nhat Quang LeMagne SupphellenRichard P. Bagozzi OriginalPaper Open access 09 September 2020 Pages: 111 - 122
Blockchain: a game changer for marketers? Mark R. GleimJennifer L. Stevens OriginalPaper 13 January 2021 Pages: 123 - 128
Exogenous brand crises: brand infection and contamination Kimberly A. WhitlerAli BesharatSaim Kashmiri BriefCommunication 13 January 2021 Pages: 129 - 133