1. A first look at online reputation on Airbnb, where every stay is above average

   • Georgios Zervas
   • Davide Proserpio
   • John W. Byers

   OriginalPaper 04 November 2020 Pages: 1 - 16

   

2. How common is new product failure and when does it vary?

   • Kirsten Victory
   • Magda Nenycz-Thiel
   • Armando Maria Corsi

   OriginalPaper 14 January 2021 Pages: 17 - 32

3. Understanding and motivating salesperson resilience

   • Valerie Good
   • Douglas E. Hughes
   • Alexander C. LaBrecque

   OriginalPaper 19 November 2020 Pages: 33 - 45

   

4. Reward strategy spillover effects on observer cooperation in business networks

   • Hannah S. Lee
   • David A. Griffith

   OriginalPaper 08 October 2020 Pages: 47 - 59

   

5. Sinfully decadent: priming effects of immoral advertising symbols on indulgence

   • Jasmina Ilicic
   • Stacey M. Brennan
   • Alicia Kulczynski

   OriginalPaper 10 October 2020 Pages: 61 - 73

   

6. Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret

   • Jamie L. Grigsby
   • Robert D. Jewell
   • Colin Campbell

   OriginalPaper 04 August 2020 Pages: 75 - 89

   

7. Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior

   • Felix Septianto
   • Widya Paramita

   OriginalPaper 02 January 2021 Pages: 91 - 110

   

8. Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus

   • Nhat Quang Le
   • Magne Supphellen
   • Richard P. Bagozzi

   OriginalPaper Open access 09 September 2020 Pages: 111 - 122

   

9. Blockchain: a game changer for marketers?

   • Mark R. Gleim
   • Jennifer L. Stevens

   OriginalPaper 13 January 2021 Pages: 123 - 128

10. Exogenous brand crises: brand infection and contamination

    • Kimberly A. Whitler
    • Ali Besharat
    • Saim Kashmiri

    BriefCommunication 13 January 2021 Pages: 129 - 133