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Marketing Letters

A Journal of Research in Marketing

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Volume 31, Issue 4

December 2020

Special Issue for the 11th Triennial Invitational Choice Symposium

Issue Editors:
  • Simon J. Blanchard,
  • Debora V. Thompson
13 articles in this issue
  1. Platform data strategy

    • Hemant K. Bhargava
    • Olivier Rubel
    • Adithya Pattabhiramaiah
    OriginalPaper 05 September 2020 Pages: 323 - 334

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