1. Introduction

   • Don Lehmann
   • Gita Johar
   • Oded Netzer

   EditorialNotes 23 June 2020 Pages: 121 - 121

2. Reflections

   • Gita Venkataramani Johar
   • Eric Johnson
   • Oded Netzer

   EditorialNotes 17 June 2020 Pages: 123 - 124

3. The past, present, and future of customer management

   • Elliot Shin Oblander
   • Sunil Gupta
   • Donald R. Lehmann

   OriginalPaper 09 June 2020 Pages: 125 - 136

   

4. The past, present, and future of consumer research

   • Maayan S. Malter
   • Morris B. Holbrook
   • Donald R. Lehmann

   OriginalPaper 13 June 2020 Pages: 137 - 149

5. The past, present, and future of brand research

   • Travis Tae Oh
   • Kevin Lane Keller
   • Donald R. Lehmann

   OriginalPaper 04 June 2020 Pages: 151 - 162

6. The past, present, and future of marketing strategy

   • Sibel Sozuer
   • Gregory S. Carpenter
   • Donald R. Lehmann

   OriginalPaper 04 July 2020 Pages: 163 - 174

7. The past, present, and future of measurement and methods in marketing analysis

   • Yu Ding
   • Wayne S. DeSarbo
   • Donald R. Lehmann

   OriginalPaper 08 June 2020 Pages: 175 - 186

8. The past, present, and future of innovation research

   • Byung Cheol Lee
   • Christine Moorman
   • Donald R. Lehmann

   OriginalPaper 06 June 2020 Pages: 187 - 198

   

9. Customers’ emotions in service failure and recovery: a meta-analysis

   • Sara Valentini
   • Chiara Orsingher
   • Alexandra Polyakova

   OriginalPaper 10 June 2020 Pages: 199 - 216

   

10. Timing of apology after service failure: the moderating role of future interaction expectation on customer satisfaction

    • Kyeong Sam Min
    • Jae Min Jung
    • John Overton

    OriginalPaper 05 June 2020 Pages: 217 - 230

    

11. Effects of firm-, industry-, and country-level innovation on firm performance

    • Yufei Zhang
    • G. Tomas M. Hult
    • Roger J. Calantone

    OriginalPaper 11 June 2020 Pages: 231 - 245

12. Boys do not cry: the negative effects of brand masculinity on brand emotions

    • Benjamin Boeuf

    OriginalPaper 16 June 2020 Pages: 247 - 264

    

13. Touch vs. click: how computer interfaces polarize consumers’ evaluations

    • Xiaoyu Wang
    • Hean Tat Keh
    • Yijie Ai

    OriginalPaper 20 May 2020 Pages: 265 - 277

    

14. Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices

    • Kunal Swani
    • Lauren I. Labrecque

    OriginalPaper 29 May 2020 Pages: 279 - 298

    

15. Technical nomenclature, everyday language, and consumer inference

    • Ruomeng Wu
    • Esta D. Shah
    • Robert S. Wyer Jr

    OriginalPaper 10 December 2019 Pages: 299 - 310