Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience Jacob BrowerPravin Nath OriginalPaper 06 December 2018 Pages: 405 - 419
Should donation ads include happy victim images? The moderating role of regulatory focus Yael Zemack-RugarSona Klucarova-Travani OriginalPaper 16 November 2018 Pages: 421 - 434
Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior Olivia PetitCarlos VelascoCharles Spence OriginalPaper 01 December 2018 Pages: 435 - 449
Narratives of technology consumption in the face of marketplace discrimination Akon E. EkpoBenét DeBerry-SpenceJoseph Cherian OriginalPaper 08 December 2018 Pages: 451 - 463
Customer participation in service recovery: a meta-analysis Yves Van VaerenberghSimon HazéeAnnelies Costers OriginalPaper 03 October 2018 Pages: 465 - 483
The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity Andrea OrdaniniJoseph C. NunesAnastasia Nanni OriginalPaper 17 December 2018 Pages: 485 - 499
Proud volunteers: the role of self- and vicarious-pride in promoting volunteering Felix SeptiantoBilly SungNursafwah Tugiman OriginalPaper 20 November 2018 Pages: 501 - 519