1. Examining the impact of celebrity endorsements across consumer segments: an empirical study of Tiger Woods’ endorsement effect on golf equipment

   • Timothy P. Derdenger

   OriginalPaper 03 May 2018 Pages: 123 - 136

   

2. The message in the box: how exposure to money affects charitable giving

   • Ahmet Ekici
   • Aminreza Shiri

   OriginalPaper 22 April 2018 Pages: 137 - 149

   

3. How reviewers’ use of profanity affects perceived usefulness of online reviews

   • Michael Hair
   • Timucin Ozcan

   OriginalPaper 22 May 2018 Pages: 151 - 163

   

4. Effects of physical cleansing on subsequent unhealthy eating

   • Jungkeun Kim
   • Jae-Eun Kim
   • Jongwon Park

   OriginalPaper 09 May 2018 Pages: 165 - 176

   

5. Harnessing the creative potential of consumers: money, participation, and creativity in idea crowdsourcing

   • Oguz Ali Acar

   OriginalPaper Open access 26 April 2018 Pages: 177 - 188

   

6. Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market

   • Minyoung Kim
   • Sunghoon Kim
   • Jongkuk Lee

   OriginalPaper 26 February 2018 Pages: 189 - 205

   

7. The effect of control priming on irresponsible financial behavior

   • Mohammed El Hazzouri
   • Kelley J. Main

   OriginalPaper 11 May 2018 Pages: 207 - 223

   

8. The 101 calorie mini pack: the interaction between numerical and verbal marketing cues

   • Elizabeth A. Minton
   • Richie L. Liu
   • Christopher T. Lee

   OriginalPaper 07 May 2018 Pages: 225 - 239

   

9. Implicit and explicit preferences for brand name sounds

   • Ruth Pogacar
   • Michal Kouril
   • James J. Kellaris

   OriginalPaper 11 May 2018 Pages: 241 - 259

   

10. Penny wise and pound foolish? How thinking style affects price cognition

    • Lingjiang Lora Tu
    • Chris Pullig

    OriginalPaper 26 May 2018 Pages: 261 - 273